In today’s episode we’re talking about short video formats. It seems everyone wants to be TikTok, and now Facebook is introducing Facebook Reels. This is another place to create 15 to 60 second videos for your business. Listen to what it’s all about!
Links in this episode: In growing battle with TikTok, Facebook to test ‘Facebook Reels’ in the US
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode we’re again talking about short video formats. A couple of weeks ago we told you about YouTube Shorts, their short form video feature. It seems everyone wants to be TikTok, and now Facebook is introducing Facebook Reels. This 15 to 60 second video format is doing very well on Instagram right now so it was only a matter of time before the feature came to Facebook… just like the company did with Stories.
Bob: That’s right Donna, and this gives Facebook users the ability to create and share this short-form video content directly within the News Feed or within Facebook Groups. Reels are also going to be recommended to you based on your interests.
Donna: Now if you’re already creating Instagram Reels, you can cross-post those to Facebook too. You know how I love to see the content that you work hard to create be repurposed on other platforms.
Bob: You sure do. And you’ll see Reels in your newsfeed where you can like, comment, or share them, just like any other type of post.
Donna: Think about Reels is another opportunity for you to build relationships with your customers. How about introducing yourself with your 30-second story, or showing a before and after on a project you’re working on, or offering a quick tip. These are just a couple ideas to get you started, but start somewhere because video is not going anywhere.
Bob: That’s it for today’s episode. You can find a link to the TechCrunch article on this topic and a transcript of today’s podcast, at DelosInc.com/202.
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