With all the hype around AI and how it can help with writing, coding and research, can AI tools also be a personal assistant? As a business owner with lots of demands on my time, my personal life is also a priority. In today's Tech News Tuesday ...
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What’s Your Call to Action?
We've been looking at the essentials of an effective website, and in today's Tech News Tuesday episode, we're unpacking the importance of Calls to Action (CTAs), and how to harness their power to guide your potential customers.
What is a Call to ...
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Essentials for Your Website Homepage
One question we’re often asked is “What should be on my homepage?” Your homepage is often the first page visitors see when they come to your website, so it’s important that this information resonates with your ideal audience. In this week’s Tech News ...
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Is Your Website Working for You?
In today's Tech News Tuesday and over the next couple of weeks we'll be looking at an essential part of your digital marketing strategy - your website. However, In order for it to be an effective marketing vehicle, you have to cover some ...
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Are You Ready for Gen Z?
Do you have to market differently to Gen Z? Gen Z, those born between 1995 and 2010, are the first generation of digital natives. They've grown up in the age of smartphones.
What We Know About Gen Z
Today, Gen Zers make up about 20% of the ...
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Choose the Right Image
Have you ever spent what seems like forever searching for an image to use? Using the right images for your content is important since visuals are naturally more interesting and engaging. Taking your own photos is always best, but some industries ...
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Ask and You Shall Receive
Artificial Intelligence or AI can help you create content more efficiently, saving you time and effort. But, to do that you need to be very specific about what you’re looking for. In today’s Tech News Tuesday episode we’re talking about prompting, ...
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Local E-E-A-Ts
When you want to boost your online visibility, it makes sense to understand what Google is looking for from your local business. Google's focus on helpful content uses E-E-A-T to inform the search results that you will see on Google Search and Maps. ...
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