Links in this episode: How to Get Traffic from Pinterest to Your Blog in Six Steps
Pinterest is not just another social media platform, it actually functions more like a search engine. Did you know that there are over 2 billion searches on Pinterest every month? When used for the right audiences, we find that Pinterest is one of the best social media platforms for driving consistent traffic to your website.
What Should I Post?
Pinterest relies on visuals, and what you post should be part of your overall core content strategy – content that answers the questions your audience has. One strategy is to take a blog post you’ve written and share 3 – 5 unique Pins on that post.
Mix It Up
You can still use the same link for these Pins, but make sure you’re mixing up different images, descriptions, and titles to create multiple Pins. The reason these images should be unique is because if you post the same image over and over again, Pinterest could flag it as spam.
Pinterest operates more like a search engine, getting your content found in Pinterest is similar to how you get your content found on Google Search or YouTube. Use the words that your audience is likely to be searching for. Include a mix of long-tail keywords which are longer and more specific phrases, and broad keywords, which are shorter and cover more topics.
For example, “beach vacation” is a pretty broad phrase, but “all-inclusive Bahamas beach vacation for adults” is an example of a long-tail search term that appeals to a more specific targeted audience.
Remember: Consistency Builds Traction!
There’s no magic number to how often you should pin, but Pinterest is clear that consistency matters more than the quantity. Pinterest can be one of the best platforms for driving consistent traffic to your website or ecommerce store, especially for your evergreen content – your content that doesn’t really expire and is consistently relevant.