In today’s episode we’re talking about some of the many ways that you can reuse, repurpose and re-promote the content that you already have. Listen and find how and visit us at DelosInc.com/219 for more.
Links in this episode: Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday we’re talking about a Heidi Cohen article that has many ways that you can reuse, repurpose and repromote the content that you already have.
Bob: That’s right Donna. She describes over 100 ways to recycle your content as well as the general principles of repurposing your content.
Donna: We talk a lot about taking your content and using it in multiple ways, but I thought the general principles here as something important to keep in mind. So let’s take a look at those. First off, there are many things about your business that stay the same over time, so don’t think because you already promoted that blog post, you can’t do so again at a later time. In fact, it’s better to reuse evergreen content than to create a new piece of content that duplicates something you already have. You don’t want to wind up competing against yourself in search!
Bob: Another great strategy is to take core content and update it with new information. Sometimes most of what you’ve created is correct, but it needs minor updates. I love this recommendation of not to create new content until every core piece you have is already the best it can be.
Donna: That’s a great tip. What about taking your core content and adapting it to another format? Like make a video out of a blog post or vice versa. People consume information differently and presenting the same thing in multiple formats can expand your reach.
Bob: You can also repurpose content by breaking it up into smaller chunks. A blog post can become a series of social media posts highlighting important tips, or you can use snippets of your video content in short video formats like Reels, YouTube Shorts or TikTok.
Donna: Another great way to reuse your content is to use it as related or curated content on new content you’re creating. That way you are inviting your audience to explore your content further and creating internal linking within your website.
Bob: Creating a path of content your audience can follow can also be used as a follow up email sequence for new prospects and customers.
Donna: The bottom line is this, you have content, and there’s many ways to get the most out of the content you have. Don’t focus all your effort on content creation at the expense of promoting this content however. Fewer, higher quality content pieces which are well promoted can get you more business. Be strategic about what you create.
Bob: That’s it for today’s episode. You can find a link to the article on this topic and a transcript of today’s podcast, at DelosInc.com/219. And don’t forget to subscribe, so you don’t miss out on our actionable digital marketing tips to grow your organization.