Here are the #TNT tips you may have missed during October 2020. Subscribe so you don’t miss any tips!
Holiday Shopping is Going to Be a Little Different this Year
People are still concerned about coronavirus, so you won’t be seeing many mad dashes for Black Friday sales, but what does this mean for businesses?
For the past few years, more and more shopping has shifted online, and that trend will only accelerate this year. People do want to support local businesses, but want to research online before setting foot in the store. They’re also looking for value-added services like curbside pick up or quicker shipping.
How does your website appeal to shoppers of today? People want to limit contact, but are still looking for you. How are you working to accommodate them?
Holiday SEO for Local Biz
Surveys show that people want to support local businesses during the holidays. So how can you make sure your business is found in search?
Communicate business information regularly, tell your story, and be creative are just a few of the tips you’ll want to try to make sure you’re found this holiday season. Find out more here.
Unprecedented times call for new approaches. And don’t be afraid to tell your customers that you want their support.
Google Shows Customers Your Pandemic Response
Google is highlighting the measures you’re taking in response to the pandemic. These new attributes appear in Search and Maps.
In the past we’ve talked about the importance of claiming your Google listing. This is another great reason. You can update your COVID-19 response information in Google My Business. The new attributes let you show content like: masks required or appointment required, as well as service options like curbside pickup and delivery.
Many shoppers remain concerned about COVID-19 exposure and are unsure of how businesses are operating right now. Give them the information they want and peace of mind.
Don’t Be Scared of Video Marketing
Video consumption has really changed in 2020 and is now more important than ever.
Everyone, young and old, is now using video to learn new things, research products and services, and stay entertained. This presents an opportunity for your business to connect with your target audience in a way that is comfortable for them.
You don’t need a big budget to be successful at video marketing, but you do need to start!