Here are the #TNT tips you may have missed during March 2021. Subscribe so you don’t miss any tips!
The Instagram Dashboard
Instagram recently introduced a new “Professional Dashboard” with tools that can help you improve your Instagram performance.
These aren’t new tools, but now you can access them in one place from your profile on the mobile app. The Professional Dashboard lets you track your performance, access creator tools, and explore educational information that Instagram has put together.
Did you know one of the tools is the ability to create saved replies? This lets you respond instantly to the questions you get most often.
Should You Join the Club(house)?
Clubhouse is an audio-only real time chatting app. You can listen or join in on conversations organized into rooms on any topic.
Right now Clubhouse is an invitation-only iOS app. There’s no video or pictures, and hardly any text, it’s all just audio. You have to be present live and conversations are not saved. Should you join?
Consider your audience first. Are they early adopters who buy the latest gadgets and are up on the latest trends? Clubhouse is something you should check out. On the other hand, if your audience has just figured out Facebook, you don’t have to rush into this.
The buzz around this new platform has other social media giants jumping in with similar features too. Twitter is testing Spaces and Facebook is reportedly developing an audio project called Fireside.
COVID Trends That are Here to Stay
COVID-19 caused a major shift in the way we live our lives, so it’s no surprise it would change the way we run and promote our businesses.
This week we look at research by Google on four major trends during COVID that are likely to continue even as we get back to normal. The shopping experience itself saw a major change last year with a shift toward online or hybrid shopping experiences. Spending more time at home means people are looking at their lives differently with an emphasis on home, health, and family.
Have you adapted your marketing strategy and the content you create? We can help.
Digital Marketing Live! – Take Your Marketing from Chaos to Clarity
This week we have a special announcement. We’re super excited to let you know about an event we have coming up to help you get your marketing on the fast track.
Now, more than ever, your online presence can help grow your business and give your customers a better experience.
Do you find that getting results from your digital marketing efforts can be an overwhelming process when there is so much to learn and not enough time to do it?
Digital Marketing Live! is a special 3-day, live, virtual event for business owners and professionals like you where we’ll teach you simple, effective strategies that get results.
Topics Covered Include:
- Aligning your message, audience and product or service
- Getting found on Google
- Your website
- Your email list
- Social media
- Content planning
- Your master strategy and calendar
- Getting results
- Measuring what’s working
- Determining if Facebook and Google Ads are right for you.
This may seem like a lot, but it’s packaged in a way that is explained to you, and is easy to understand and implement. You’ll not only learn just what you need to know, you’ll work on your business and leave with a plan that is ready to implement.
Use Your Videos to Get Found in Search
Just as you optimize your web pages for Google Search you should optimize your videos as well. Google is the most used search engine, but YouTube is number two!
Using key words in your title and description, an edited transcript, and an eye-catching thumbnail are a few of the ways you should optimize your videos for search. Find out all the details here.
Pro tip: Create a checklist of steps to follow to ensure all the content you create is optimized every time.