In today’s Tech News Tuesday episode we’re talking about Instagram, and their announcement of a new ‘Professional Dashboard’. This is a central destination to track your Instagram performance, access and discover professional tools, and explore educational information that Instagram has put together. This management overview platform within your account will help you maximize and monetize your Instagram presence, using three key elements, so have a listen.
Links in this episode: Introducing Professional Dashboard
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode, we’re talking about Instagram and their announcement of a new ‘Professional Dashboard’. This is a central destination to track your performance, access and discover professional tools, and explore educational information that Instagram has put together.
Bob: So it’s essentially a management overview platform within your account to help you maximize and monetize your Instagram presence.
Donna: Right, and the Professional Dashboard offers insights on three key elements, the first is Track Your Performance. This highlights key trends and data notes based on your account performance. You can also tap through to your full Insights section from here.
Bob: The second one is Grow Your Business and it provides quick access to various tools to help you manage your account more efficiently including Badges, Branded Content, and IGTV promotions.
Donna: The third part of the dashboard is called Stay Informed. It provides links to make the most of Instagram through curated educational resources including tips, tricks, guidance, and inspiration.
Now to be clear, all of these features have been available in different forms previously— the Professional Dashboard just brings them all together in one central place. It’s simply easier for you to discover and access the tools best-suited for you in a more organized way.
Bob: That’s it for today’s episode. You can find a link to the Instagram Business article and a transcript of today’s podcast, at DelosInc.com/175.
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