Here are the #TNT tips you may have missed during February 2020. Subscribe so you don’t miss any tips!
Why is Instagram Hiding Likes?
Instagram is testing hiding likes on the posts you follow.
You can find out with a few clicks how many people like your own posts, but your followers won’t see that information. Instagram wants to take away the pressure of getting post likes, and encourage more experimentation and authentic posting on the platform.
To get more reach, encourage comments on your posts and stay focused on creating engaging images and messages with relevant hashtags.
How Mobile Devices Impact the Buyer’s Journey
We’ve talked about the buyer’s journey previously, but today we look at specifically how mobile use has changed it.
In getting people to know, like, trust, try and buy you must be on the map and provide bite-size content that speaks to each stage of the buyer’s journey.
A coordinated content plan helps you address what your customers and prospects are looking for no matter what device they use.
Email – Still the Best Bang for the Buck
Social media may get all the love, but email marketing is still the best foundation for growing your organization.
A Campaign Monitor survey found that email marketing engagement actually increased in 2019, and that email drives action. Your email list is your owned traffic, so make sure you are growing your list and consistently providing relevant information to your subscribers.
Need help with email marketing? We’ve got you covered whether you want some help getting started on your own or you need someone to do it all for you.
What are You About?
The About page on your website is often the most-visited page after your home page.
Your “About” page is your chance to tell your story and connect. Not everyone is for you, and that is OK. Be authentic, and make your message appeal to and resonate with your ideal audience.
Not sure what to say or how to write it? Let us help you refine your audience, message, and content plan in order to grow your organization.