In today’s Tech News Tuesday episode, we’re going to talk about the latest stats on email marketing from this past year.
Links in this episode: 38% of US Consumers Driven to Action by Email Marketing
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode, we’re going to talk about the latest stats on email marketing from this past year.
Bob: Yes Donna, even though social media gets most of the attention when it comes to digital marketing, email still delivers the biggest bang for your buck.
The Return on Investment, or ROI, for email still can’t be beat. According to a new report from Campaign Monitor, email marketing engagement grew in 2019, and it goes on to say 38% of U.S. consumers have taken action due to an email.
Donna: Bob, that’s really good, and the better news is you don’t have to spend a fortune or be an expert marketer to make email work for you as a small business owner. The data you collect with your email makes it possible to continually adjust your strategy until you get the best results.
For example, everyone wants to know the best date and time to send, but according to the Campaign Monitor Report there really isn’t a “best day” to send for everyone. As in most things digital marketing – it all depends on who you are trying to reach. The more you know about your audience the better.
Bob: Two things we can tell you about email marketing. First, work on growing your list. Unlike social media, email is your “owned” traffic on the web!
The other thing is that consistency builds traction. This holds true for social media and all of your marketing efforts as well.
Donna: We see this is true all the time in our business. Use an editorial calendar to map out a schedule of emails and all your marketing content. The schedule should coincide with what’s happening in your business and seasonally. If you’re just getting started with this process, concentrate on consistent emails and growing your list first, then add additional marketing elements to your plan.
Especially for small businesses with limited resources, the value of email marketing can’t be stressed enough.
Bob: That’s it for today’s episode. You can find the link to the article and a transcript of today’s podcast at DelosInc.com/121. Don’t forget to subscribe so you don’t miss out on our actionable digital marketing tips.