Here are the #TNT tips you may have missed during August 2020. Subscribe so you don’t miss any tips!
Social Shopping is a Thing
Instagram is letting a wider range of accounts sell products directly on their social media accounts. Here’s what you should know.
To be eligible to sell on Instagram your organization has to have its own domain with the products you are selling and your Instagram account must be a business profile. Once this is done you can either manually add products through the Facebook Product Catalog or connect to a supported e-commerce platform like Shopify.
People like to buy things when the process is easy and not complicated. How else can you make your products more widely available?
Host Your Next Virtual Event on LinkedIn
LinkedIn has had live video and the ability to create events for a while now, but they’ve really been working on improving and combining these these features now that most events have shifted online.
LinkedIn Virtual Live events are private to attendees and you can invite your first-degree LinkedIn connections or share your landing page link. LinkedIn also works with third party providers so you can broadcast to other channels like YouTube.
As more events move online you should consider where your audience “hangs out.” LinkedIn, Facebook, and Instagram all have great ways of interacting live with your audience.
Email Marketing Still Gets Better Results
Email marketing engagement has jumped since the advent COVID-19, but even before then email marketing had an ROI of about 59%. So, how do you make this work to your advantage?
For an email marketing campaign to be effective you’ll need to follow a few simple steps: make it mobile-friendly, keep it short and sweet, have a clear call to action, and be consistent.
If you still aren’t getting the email marketing results you want to see, we’re here to help!
Meet Scout, the No-Contact Delivery Robot
In the era of social distancing, many companies are finding innovative ways to reduce contact, and Amazon is leading the way with its six-wheeled delivery robot!
Scout delivery devices are the size of a small cooler and move at walking pace with the ability to navigate around pets, pedestrians, and other items. Scouts aren’t completely independent, they still have to be monitored by an Amazon Scout Ambassador.
Sure, Scout is still a prototype, but could this be the delivery of the future?