Did you know that the average American spent over two and a half months of their year on their phone in 2024? That’s nearly six hours a day! It’s not just checking notifications, either—people are on social media, browsing websites, reading emails, and looking for quick ways to engage with businesses. So, if your online presence isn’t optimized for mobile, you could be losing out on a lot of potential engagement.
The average American spent over 2.5 months of the year on their phone in 2024!
In today’s Tech News Tuesday episode, we’re talking about the surprising amount of time people spend on their phones — and how you can make sure your business is connecting with them in meaningful ways.
With people checking their phones over 200 times a day, we want to make sure your business is ready to meet them where they are. Today, we have three tips to help you improve your mobile presence and make it easier for customers to connect with you. Let’s start with the first one: your website.
Optimize Your Website
Think about your website from a customer’s perspective. Pull out your phone, go to your site, and pretend you are a potential customer. Is it obvious they are in the right place? Are the pages loading quickly? Can you find what you’re looking for without getting frustrated?
Navigate your website like a customer would on their phone — how is the experience?
Don’t forget the little details, like text size and navigation. If people have to pinch and zoom to read something, they’re more likely to leave. Your website should adjust automatically to fit the screen, with buttons that are easy to tap. Remember we are used to scrolling on a phone, so making people navigate too many page clicks introduces friction into the process.
Another important thing is the overall look and feel. Does it feel modern and professional? Remember, your website is often the first impression a potential customer has of your business, so make it a good one. Don’t forget the calls to action – is it obvious what someone should do next to continue a relationship with you?
Email Strategy with Mobile in Mind
Email marketing is still one of the best ROI strategies for local businesses. Since so many people check their emails on their phones, make sure your email communications are designed with mobile users in mind.
Start by keeping your content short and to the point — no one wants to scroll through a novel. Snack-sized content is where it’s at. Use clear headlines, bullet points, and content that’s easy to skim. Your emails should feel like a quick, friendly, personal conversation with your audience.
Don’t forget to test your emails on mobile before sending them. Many email platforms have preview tools that let you see how your message will look on a phone. If it’s hard to read or your call-to-action button is buried, make adjustments before you hit send.
Make it Easy to Take Action
Are your phone numbers clickable? Do you give customers the option to text you? What about direct messaging on social platforms? People want convenience, so give them multiple ways to connect with you. Make it easy for them!
Think about how your audience prefers to communicate. Gen Z might love a quick DM on Instagram, while older generations may feel more comfortable picking up the phone. It’s all about making the experience as seamless as possible for your audience.
The takeaway here is simple: people are spending more time on their phones than ever before. If your website, emails, and communication options aren’t optimized for mobile, you’re missing out on a huge opportunity to connect with your audience. Take the time to review your digital presence with fresh eyes and from the perspective of a mobile user. These small improvements can make a big difference in how customers engage with your business.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: Yikes! The Average American Spent 2.5 Months on Their Phone in 2024
Three Reasons Why Mobile Matters
