In today’s Tech News Tuesday episode, we’re talking about one of the most effective marketing strategies that’s been around for a long time, but continues to deliver great results — email marketing.
Despite the competition in everyone’s inbox, email marketing remains one of the best ways to target and connect with your audience. In fact, nearly 40 percent of brands are actually increasing their email budgets because it’s so effective at generating results. But here’s the big question—how do you get people to hand over their email addresses in the first place?
40% of brands are increasing email marketing budgets because of its return on investment.
Offer Something of Value
The key is to offer something of value. A recent study found that 52% of consumers would subscribe to a newsletter if they got free access to exclusive content. That could be anything from a special report or an ebook to a members-only webinar. The idea is to give your audience a good reason to hit that “subscribe” button by offering something they really want.
It’s not just about freebies. About 29% of the people in that survey said they’d subscribe based on content quality and brand reputation alone. So, it’s also important to showcase your expertise and build that trust with your audience.
Offer Discounts
Another effective strategy is offering discounts. While some people are less interested in monetary offers, 45% of the respondents said they’d sign up for emails if it meant getting money off their first purchase.
Provide Education Opportunities
Education is something else you can offer—exclusive guides, an email course, or even access to a private community. Nearly 40% of people in the study said they’d provide their contact information just for educational content that adds value.
Once they sign up, it’s important that you continue to nurture them. Make sure that you are not constantly asking them to buy, but providing information of interest. You are building awareness of your brand and authority as well as know, like and trust with your audience.
Consistency builds traction.
Let’s not forget it’s the consistency that builds traction. You want to keep your emails authentic and engaging, but don’t overthink them. Emails should be snack-sized content that make your subscribers feel like you understand their needs and are delivering exactly what they’re looking for.
One of the easiest things for people to do when they’re not finding value is to hit that “unsubscribe” button.
One of the easiest things for people to do when they’re not finding value is to hit that “unsubscribe” button. To keep your audience engaged, avoid sending generic or irrelevant content. Make your offers and content compelling, and always focus on the value you’re providing.
So, the bottom line is this: getting people to sign up for your email list isn’t just about asking for their information. It’s about offering something in return. Whether it’s exclusive content, a discount, or high-quality educational materials, give your audience a reason to say “yes” to your emails.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: How to Get That Precious Email Address: A New Study by LiveIntent
Double Down On Getting Emails in 2024
