Pinterest is often used for inspiration and ideas around a variety of topics like home decor recipes, travel, and DIY projects. But, did you know that it is also an effective way to sell products and share your blog and website content?
In this week’s Tech News Tuesday, we’re discussing Pinterest’s new features and how you can leverage them to grow your business.
Gen Z Consumers Love Video
Pinterest has recently introduced some new features that cater to Gen Z’s love for video content. Now, users can turn their boards into short form videos that can be shared on platforms like Instagram and TikTok.
Inspired by TikTok features, Pinterest users can now generate videos of their curated boards.
This new feature allows users to create engaging, dynamic content from their Pinterest boards, making it easier to share on other social media platforms. Inspired by the video-sharing activity on apps like TikTok, Pinterest users can now generate videos of their curated boards. This means your creative ideas can reach a broader audience and drive traffic back to your Pinterest boards.
The process is pretty straightforward. Just tap the share icon on any public board, and you can automatically generate a video. You can then share it directly to your Instagram or TikTok, or download it for other uses. This feature is a great way to showcase your products or creative ideas in a format that resonates with today’s social media users.
Pinterest SEO
Let’s not forget that Pinterest acts like a search engine, so you should optimize your product listings accordingly. Your metadata — things like titles, descriptions, prices, and categories — need to be detailed and specific. The more precise your information, the better Pinterest can target your products to the right audience. For instance, if you’re selling a desk lamp, include details like whether it’s battery-powered or corded, and its color.
The more precise your information, the better chance you’ll target the right Pinterest audience.
Using relevant keywords in your titles and descriptions also improves discoverability. Think about how people search for products and include those keywords to ensure your Pins show up in relevant searches.
Use Pinterest to Drive Traffic to Your Blog or Website
Since Pinterest operates more like a search engine than a traditional social media platform it means people are actively looking for content, which can drive consistent traffic to your site.
Creating multiple Pins for each blog post is a good strategy. We recommend making three to five different Pins with varying images, descriptions, and titles. This approach helps avoid being flagged as spam while increasing the chances of your content being discovered. Keywords are crucial on Pinterest, just like with your product feed.
Create three to five different Pins for each blog post with relevant long-tail and broad keywords in your titles and descriptions.
Use a mix of long-tail and broad keywords in your Pin titles and descriptions. This helps attract a broader audience and ensures your Pins show up in relevant searches.
Consistency is Key
Pinning regularly and not just your own content, but also curating and sharing other valuable Pins, makes your boards more useful and engaging for your audience.
Patience is essential. It may take some time to see results, but consistently creating and optimizing your Pins, and using Pinterest analytics to track performance, will help you refine your strategy.
Do you prefer to listen in? Here’s our podcast:
Links in this episode:
How to optimize your product feed on Pinterest
How to Get Traffic from Pinterest to Your Blog in Six Steps