In today’s Tech News Tuesday episode, we’re talking about how much text you should include in your web pages. You know we often talk about creating snack-sized content as people don’t have long attention spans, but sometimes you’re craving a full-course meal. So, when should you use full length content and when should you use snack-sized content?
Snack-Sized Content Versus Full Length Content
Your email marketing, your short-form video,quick social posts and landing pages are all perfect places for snack-sized content.
When it comes to your web pages and getting found organically in search, you have to have enough content that Google recognizes that your page will answer the searcher’s query. According to Yoast SEO, a popular plugin for WordPress and Shopify, posts or pages should generally be more than 300 words
It’s enough to give Google a good idea of what your content is about and provide valuable information to your readers. But don’t just add words for the sake of it. Quality always trumps quantity!
Quality always trumps quantity of words.
Create Longer Key Content
Longer content not only helps Google understand your topic better but also gives you more room to dive deep into the subject. Yoast SEO suggests that cornerstone posts or pages, which are your key concepts, should be over 900 words. These pages can address various search queries helping you rank for multiple long-tail keywords.
Long content is great, but it should still be easy to read – use subheadings, bullets, and images.
You still want your content to be skimmable and easy to read though. Breaking up longer pages with subheadings, bullets, and images can make the presentation more appealing and digestible.
Avoid serving thin content. You know that feeling when you land on a page with a whole lot of text that doesn’t say anything. Google doesn’t appreciate it, and neither do your readers.
Google doesn’t appreciate thin content and neither do your readers.
Even for product descriptions, while they don’t need to be as long as blog posts, it’s essential to provide enough information to help customers make informed decisions.
Don’t forget to use the words and language that your ideal client uses in your posts and pages. Too often we see industry terms that aren’t commonly used by people searching for your offering. What does your customer care about and how do they phrase things?
When you write for your ideal audience, you are also writing for search engines. Be human!
Whether you’re serving up snack-sized social media content or a full-course page, always prioritize quality and readability and the perspective of your ideal client.
Do you prefer to listen in? Here’s our podcast:
Links in this episode:
Word count and SEO: how long should a post or page be?
Do Titles Matter For Search Engine Optimization?
Google E.A.T. And Your Content #TNT
