Are your holiday campaigns done? Despite the rise of shopping holidays throughout the year like Amazon’s Big Deal Days that other retailers also jumped on in October, Black Friday is still the big player in the e-commerce game.
Last year, Black Friday sales hit a whopping $9 billion. Now, we know that inflation played a part in this increase, but it’s still a massive opportunity for shoppers worldwide. And here’s something interesting to note: Black Friday deals eclipsed Cyber Monday by over 50%. That’s a lot of shopping!
Don’t Get Lost in the Black Friday Mayhem – Start Early!
So, what can you do and not get lost in the deluge of promotions in email inboxes this Black Friday? Holiday shopping is more like a season and not a single day now, so you may want to offer early access to your Black Friday deals. Sending campaigns starting in early November can build excitement and make your subscribers feel exclusive. Spreading out the messages means you’re not as likely to get lost in the inbox with the big guys.
Holiday shopping is more like a season and not a single day, so you may want to offer early Black Friday deals
Stand Apart from the Crowd on Black Friday
Avoid generic subject lines, so you won’t get lost in the crowd.
If you do send Black Friday week, everyone knows it’s Black Friday so try to do something different with your subject lines this year. Avoid the generic “Black Friday starts now” ones. There will be plenty of those! This year, get creative with your campaigns. Here’s a few examples:
- This Is A Once-In-A-Year Sale-Don’t Miss It!
- Thanksgiving’s Done. Now It’s Time for Local Shopping
- This Is The Sale You’ve Been Waiting All Year For
These types of unique subject lines can set you apart from the crowd.
Or Hop on the Anti-Black Friday Trend
You can also hop on the anti-Black Friday campaign. These have been gaining traction over the past few years with retailers like REI and their #OptOutside hashtag. They even close their stores on Black Friday. There’s also been a trend of more retailers closing on Thanksgiving Day too.
Make Your Black Friday Emails Look Good
Let’s talk for a minute about the design of your email. Black and white color schemes dominated last year, and one reason may be that they are Dark-Mode friendly.
Many phones automatically switch to dark mode at night which means in email that text, email icons, and UI elements change to light-colored, on a dark background. And according to the trends, 40% of email opens happen in Dark Mode.
And don’t forget to optimize for mobile. More than 60% of emails are viewed on mobile devices. Use responsive email templates to ensure your content catches their attention on any device.
Create a Gift Guide
A gift guide is basically a digital collection of your top products that would make for great presents. We see them all over social media, so why not in your emails? We’re seeing more brands try out this tactic for their Black Friday campaigns and throughout their holiday marketing.
The bottom line is this: Don’t get lost in the shuffle. It’s time to get going on your holiday campaigns!
Links in this episode: The Top 7 2023 Black Friday Trends You’ll See This Year