We’ve been looking at the essentials of an effective website, and in today’s Tech News Tuesday episode, we’re unpacking the importance of Calls to Action (CTAs), and how to harness their power to guide your potential customers.
What is a Call to Action?
Simply put, a Call to Action tells your audience what you want them to do next. It’s an essential element in mapping out your customer’s journey and simplifying their decision-making process.
A Call to Action (CTA) guides your audience to what they should do next.
Guiding Your Audience
Here’s the thing: we don’t want to make our visitors think too much. Your website should feel like a guided tour, with each step leading naturally to the next. The CTA leads visitors to the next step.
Types of CTAs
Depending on the situation and your goals, there are several types of CTAs you might use. An important goal of your website should be to capture visitor information, ultimately growing your email list so you can contact those people directly.
There are different types of CTA’s depending on what your goals are: buy, subscribe, schedule or learn more are examples.
For instance, a CTA can be an invitation to sign up for your webinar, download your guide, or any other lead magnet you might offer. Filling out a contact form or scheduling a call are also classic examples of CTAs. Other possibilities include a free trial, a coupon, or a request for a demo.
CTAs can also be informational, such as a ‘Read More’ button. This encourages visitors to click through to learn more about a topic that’s caught their interest.
CTAs like ‘Add to Cart’ or ‘Place Order’ can guide customers through the buying process, nudging them towards conversion. Remember, the key is understanding where your audience is in their journey and offering the next logical step.
Less is More
An important piece of advice – don’t overload your audience with too many CTAs on a single page or email. When presented with too many choices it can lead to decision paralysis! When people can’t decide, they often do nothing.
Remember, less is more! Don’t provide too many options or your visitors won’t know which to choose.
We’ve mentioned before that your email marketing should offer snack-sized bits of information with a single CTA. This advice also applies to landing pages and other parts of your website.
Design the Journey
Your website should take into consideration the buyer’s journey and how you can guide your visitors through it. Design with intention, considering each step along the way.
Consider the buyer’s journey and what actionable steps your audience will want to take along the way.
Your CTAs are like stepping stones guiding your audience from one point to the next, so make each one count!
Links in this episode: 10 Types of CTAs You Need to Have on Your Website