In today’s Tech News Tuesday and over the next couple of weeks we’ll be looking at an essential part of your digital marketing strategy – your website. However, In order for it to be an effective marketing vehicle, you have to cover some basics.
Is Your Website Meeting Basic Criteria?
First and foremost, your website needs to meet specific criteria set by Google. Google wants your site to have helpful content, but you also have to cover these basics: mobile-friendly, secure, and fast. Unfortunately, sometimes these items are overlooked, leaving businesses struggling with a website that fails to reach its potential.
Make sure you have the basics covered. Remember, Google loves a mobile-friendly, secure, and fast site.
Dependability and Accessibility
When your website is working for you, you rely on it. It’s essential to ensure your hosting is reliable and that you have regular backups. You also want to make sure you have full access to your website and control over who else has access. Do you know if you have full access and who else has access to your website?
Choose reliable hosting with backups and control the access.
Consistency is Key
Consistency in messaging and branding is important across all your channels including your website. A consistent website enhances your visitors’ user experience and positively impacts your brand image. Your branding and a consistent style should be reflected across all website pages. Additionally, include a consistent header, contact information, operational hours, and seamless navigation on all pages.
Don’t forget consistent elements like your contact information and hours across all your pages – it improves user experience and strengthens your brand image.
Harness the Power of Google Tools
Another key to ensuring your website works for you is being able to measure how people are finding and using your site. Google offers free tools like Google Analytics and Search Console. These tools provide invaluable insights into your website’s index status, visibility of specific pages, the topics Google associates with your site, visitor pathways, conversion rates, and much more.
Keep in mind that Google Analytics is currently switching to GA4 so make sure to check that you’ve updated.
Build on a Strong Foundation
Once you’ve established a robust website foundation, it’s time to focus on building your content. In our upcoming posts and podcast episodes, we’ll discuss the essential elements of your homepage, the types of calls-to-action you should use, and much more. The goal is to help you understand and implement the best practices to make your website an effective tool in your digital marketing strategy. Make sure you start with and get the basics right.
Measure your performance using free Google tools like Analytics and Search Console
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