In today’s Tech News Tuesday episode we’re talking about the new version of Google Analytics. We told you way back in 2021 that the current Universal Analytics is going away and will be replaced by Google Analytics 4 (GA4). We recommend creating a GA4 property to run concurrently with the current version, as your Universal Analytics historical data as Google won’t port your data when it switches over. If you haven’t set up your GA4 property by now, Google will configure it for you with a few basic settings, but you may want to customize the setup including using the latest site tag.
Google Universal Analytics is being replaced by Google Analytics 4 (GA4) in July.
Make the Switch to Google Analytics 4
Google Analytics is a website and e-commerce analytics tool offered by Google that tracks and reports website traffic. Google Analytics 4 is the newest version with expanded insights into user behavior that makes use of artificial intelligence. If you set up a new Google Analytics property today, the default is Google Analytics 4 (GA4).
If you have the existing Google Analytics property however, you are going to want to set up a new GA4 property to run in parallel with your existing account. The existing data on your website is not carried over to GA4. You will want to set this up now so it starts collecting data. When Universal Analytics goes away on July 1st, you’ll already have some data to look at.
Set up your GA4 property now to begin gathering data as historical data from Universal Analytics will not be carried over.
If you are in our managed WordPress program, there is no need to worry. We already have this all set up for you. If you’re not working with us, here is how to make the switch over to Google Analytics 4 to maximize the historical data on your site and take advantage of the latest analytics capabilities.
Measuring what you’re doing is key to getting better results.
Measuring what you are doing is key to understanding what is working and getting better results. Google Analytics is one tool you use to track your website performance – who visits your site, where they find you, which pages they visit, and what actions they take.
Links in this episode: