Did you hear the news about Meta’s Creator Studio? They’re shutting it down! We have been telling you for a while that Facebook’s Creator Studio was a great place for you to create and schedule Facebook and Instagram posts. You can also see all of your metrics. It is shutting down, but don’t worry this same functionality and more is being moved to Meta Business Suite.
Making the Change to Meta Business Suite
You probably noticed that lately every time you go to manage your page in Facebook things look different, and in all different locations. That’s because Facebook has been changing the way Pages are managed. Your page layout has probably been changed to what Facebook is calling the “new Pages experience” Business Manager is now the Meta Business Suite. And they’re bringing all the Creator Studio tools into Meta Business Suite in an effort to consolidate how you manage pages and notifications.
If you still have Creator Studio you may start to see a prompt to go use Business Suite instead. If you can’t find Creator Studio anymore you should go and use the Meta Business Suite. There’s also a free Business Suite app for your phone that you can find on Google Play and in the Apple App store.
What Can You Do in the Meta Business Suite?
Meta Business Suite gives you more comprehensive page management because it also consolidates all of your inboxes for comments, messages, DM’s for Messenger, Facebook and Instagram DM’s, and WhatsApp, so you can manage them all in one place.
You can create and schedule your posts as well as see metrics for how they are performing. The format is different so it is going to be something you have to get used to. But, there are more features and elements including scheduling Reels, so hopefully it will stick around for a while.
Remember, creating content on a regular basis is a great way to tell your story online and give your customers a great experience! And, don’t forget to repurpose what you create. Tools like Meta Business Suite can help you save time by consolidating your notifications, scheduling your content and using some of Meta’s content creation tools.
Links in this episode: Meta’s Shutting Down its ‘Creator Studio’ Page Management App