People have a short attention span, especially online. How can you create content that’s easier for your audience to digest? In today's podcast episode we reviewed a number of ways that you can make your content easier for your audience to consume. ...
[Read more]

Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization. Bob: Hi, I'm Bob Clark.Donna: And I'm Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s ...
[Read more]

Google has done some research on how consumers use search on Google and YouTube to browse, research, and buy. Which we do more than a billion times a day! People turn to Google to discover and shop for what they care about. The challenge for you is ...
[Read more]

A good short summary of your content helps people decide if it is for them. These summaries can be used as meta descriptions and for social media. Now Google wants to write them for you. If you use Gmail or messages, you may already be familiar with ...
[Read more]

We’ve mentioned many times before that all the major platforms are prioritizing video content, but what makes a compelling video? The best videos tell a story! Tell Your Story Your customer is a hero. Using the hero's journey framework can work ...
[Read more]

When creating content, it's also important to consider the experience that people have when consuming it. How easy is it to find what they need when they need it? What should they do next? Consider the Buyer’s Journey Consider the Experience of ...
[Read more]

YouTube wants to be your one-stop destination for short form video, like the ones you see on TikTok, and shopping. In this week’s Tech News Tuesday we’re talking about YouTube and how they’re making it easier to create videos. Building on a feature ...
[Read more]

Links in this episode: 7 Steps to Building a LinkedIn Content Strategy That Works Quick Steps To Creating Content That Gets Clients LinkedIn Gets A Boost Learn LinkedIn Campaigns Best Practices For Your LinkedIn Company Page In ...
[Read more]