Are Instagram Stories part of your content strategy? If you looked at them before and thought, oh, you can’t schedule them, you can’t have a call-to-action link, and they disappear after 24 hours, it’s time to take another look. Instagram Stories are an effective way to showcase your evergreen content – the content that is relevant over the long term and not tied to a specific date or time.
Why Should You Use Stories for Your Evergreen Content?
Showcase Your Evergreen Content – This is the content that is always relevant and you should save these stories to your profile!
The Stories format is getting a lot of engagement on social media right now and getting your content seen is half the battle. You can save stories to your bio, so they don’t disappear. Meta added the ability for everyone to schedule a Story in advance and also add a call to action link.
One of the easiest ways to get creative is to use your smartphone and interview one of your customers in the form of a testimonial. People trust online reviews and testimonials are a great way to showcase your strengths. Your online content should be snack-sized, bits of information that are quickly digestible. Testimonials are a great example of a type of Story that is short and to-the-point.
Another way to use customer interviews is to ask them to tell how they use your product or services, or to share their favorite tips. This provides real-world examples of customers using your products, as well as making the customer a valued part of your community.
Add a Call to Action Link – Stories can include a call to action link and you should use this!
If you have a product that needs more explanation, a how-to video will answer customer’s questions, and you’ll create a customer support resource too. Remember, if you are stuck on what to stay, think of what your customers are already asking you or what you repeatedly say to new prospects.
Reuse and Recycle
Plan and Schedule Your Stories – For your strategic content, plan and schedule stories for the most impact.
If you’re still unsure what to do, consider reusing some of the content you’re already creating. A lot of us are giving online presentations and meetings. It’s easy to now record those and take a portion to include in a Story.
The bottom line is this: Stories get more engagement than regular posts, and you can strategically create some that are saved and featured on your bio. Consumers are increasingly showing their preference for video and Story content, especially in the information-gathering or research phase of their buyer’s journey.
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