Did you know that people spend an average of three hours per day on social media? That’s a lot of time spent scrolling! But, have you ever wondered what exactly they're doing during all that time? And, what exactly does it mean for you as a business ...
[Read more]

In this week’s Tech News Tuesday article, we dive into the latest updates and features on YouTube that can help small businesses improve their online marketing strategies. Promoting Podcasts on YouTube YouTube is promoting podcasts as a ...
[Read more]

Can you believe we're already halfway through the year? Now is the perfect time to revisit those goals you set at the beginning of the year, and fine-tune your marketing strategy. In this week’s Tech News Tuesday episode, we’re outlining a five-step ...
[Read more]

With all the hype around AI and how it can help with writing, coding and research, can AI tools also be a personal assistant? As a business owner with lots of demands on my time, my personal life is also a priority. In today's Tech News Tuesday ...
[Read more]

We've been looking at the essentials of an effective website, and in today's Tech News Tuesday episode, we're unpacking the importance of Calls to Action (CTAs), and how to harness their power to guide your potential customers. What is a Call to ...
[Read more]

One question we’re often asked is “What should be on my homepage?” Your homepage is often the first page visitors see when they come to your website, so it’s important that this information resonates with your ideal audience. In this week’s Tech News ...
[Read more]

In today's Tech News Tuesday and over the next couple of weeks we'll be looking at an essential part of your digital marketing strategy - your website. However, In order for it to be an effective marketing vehicle, you have to cover some ...
[Read more]

Do you have to market differently to Gen Z? Gen Z, those born between 1995 and 2010, are the first generation of digital natives. They've grown up in the age of smartphones. What We Know About Gen Z Today, Gen Zers make up about 20% of the ...
[Read more]