Your Google Business Profile might be doing more harm than good if you’re not keeping it updated.
A lot of business owners set up their profile once and never look at it again. But Google’s made several updates this year that can make managing ...
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Can Your Customers Still Tell What’s Real?
AI Slop Is Everywhere
AI-generated content is exploding, and not all of it is useful. From travel photos of places that don’t exist to picture-perfect hairstyles no one can actually recreate, the internet is full of what some are calling “AI ...
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Fix Your Homepage So It Works for You (and AI)
Your Website Is Still the Source
AI tools like ChatGPT and Google's AI Overviews and AI Answers might be changing how people find answers, but behind the scenes they still rely on your website to get those answers. And your homepage is often the ...
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Holiday Shopping Looks Different This Year
Mobile, Social, and AI Are Changing How People Shop
Holiday shopping is moving fast, and not just in terms of volume. Adobe’s latest data shows online holiday sales are expected to top $250 billion for the first time, with mobile purchases making ...
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Use Google Trends to Find What Your Customers Want
Key Takeaways
Google Trends shows how interest in a topic is changing, not just raw numbers. That makes it great for spotting emerging trends early.
Use location and time filters to see what’s trending in your area. A 12-month view helps ...
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Preparing Your Business for AI-Powered Search
Key Takeaways
AI search tools still rely on the same signals as traditional search. Clear, helpful content and complete listings matter more than ever.
The basics aren’t changing. Strong service pages, accurate info, and local context help ...
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You Already Have a Brand. Is It Working for You?
Whether you’ve intentionally created it or not, your business already has a brand. It’s what people think about when they think about you. The only question is: are you shaping that impression, or leaving it to chance?
Many local business owners ...
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Focus Your Content to Simplify Your Marketing
If your content feels scattered and it’s not bringing in results, you don’t need more content. You need a better plan.
One of the most effective ways to organize and simplify your digital marketing is by using content pillars. These are core ...
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