Search is changing fast, and that includes more than just Google’s usual updates. AI tools like ChatGPT, Perplexity, and Google’s own AI search mode are reshaping how people find and evaluate businesses online.
What worked for visibility in 2023 ...
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A Smarter Strategy for Getting More Google Reviews
Is getting more reviews on your to-do list for 2026? It should be. Reviews aren’t just about reputation. They’re one of the few marketing activities that help both your visibility in search and your ability to convert new leads.
Google made a few ...
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Is Your Google Business Profile Costing You Customers?
Your Google Business Profile might be doing more harm than good if you’re not keeping it updated.
A lot of business owners set up their profile once and never look at it again. But Google’s made several updates this year that can make managing ...
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Can Your Customers Still Tell What’s Real?
AI Slop Is Everywhere
AI-generated content is exploding, and not all of it is useful. From travel photos of places that don’t exist to picture-perfect hairstyles no one can actually recreate, the internet is full of what some are calling “AI ...
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Fix Your Homepage So It Works for You (and AI)
Your Website Is Still the Source
AI tools like ChatGPT and Google's AI Overviews and AI Answers might be changing how people find answers, but behind the scenes they still rely on your website to get those answers. And your homepage is often the ...
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Holiday Shopping Looks Different This Year
Mobile, Social, and AI Are Changing How People Shop
Holiday shopping is moving fast, and not just in terms of volume. Adobe’s latest data shows online holiday sales are expected to top $250 billion for the first time, with mobile purchases making ...
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Use Google Trends to Find What Your Customers Want
Key Takeaways
Google Trends shows how interest in a topic is changing, not just raw numbers. That makes it great for spotting emerging trends early.
Use location and time filters to see what’s trending in your area. A 12-month view helps ...
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Preparing Your Business for AI-Powered Search
Key Takeaways
AI search tools still rely on the same signals as traditional search. Clear, helpful content and complete listings matter more than ever.
The basics aren’t changing. Strong service pages, accurate info, and local context help ...
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