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Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode we’re talking about an article from Copyblogger article that has some solid tips on how to write better content. We hear people say a lot, “I don’t know what to put on my website,” “I don’t have anything for social media,” or “What am I supposed to say to people in my email marketing?” Well guess what, you’re an expert at what you do. You have content and your audience wants it! But, it needs to make a solid point and get there quickly.
Bob: That’s right Donna. There are some simple steps you can take to write better on-point content. The first is to ask yourself two questions. Number one, what are your goals for this piece of content? And two, what one thing should your audience take away?
Donna: Once you know that, get right to the point. We see too many content pieces that are all over the place, and people like to know right away if this is something that is relevant for them or not. Narrowing your focus may seem counterintuitive, but in reality you will speak to the right people at the right time. And your audience wants to know what they want when they want it.
Bob: When writing, go ahead and draft it. Just go ahead and get your thoughts out, on paper or even speaking using voice to text. Get the ideas put into words in your document, even if they’re unstructured and imperfect, it doesn’t matter, that’s what editing will do for you as you work with it. You may want to get your thoughts out and then take a break, and go back later to edit.
Donna: And editing is key! There is a famous saying. It’s thought to be from Pascal, a 16th century French mathematician, but it’s been used by many through the years, ” If I had more time, I would have written a shorter letter.” Once you think you’ve got your content written and edited, go back and look at the questions again. Is there a clear goal and takeaway?
Bob: Whatever your content creation process looks like, decide on your goals before you write, then revisit them during your edit and polish. Make sure that your content gets to the point … and stays there.
Donna: The bottom line is this. Think about things that you’re already doing in your business, and then create relevant, interesting, and to-the-point content because it will be valuable for your online audience just as it is for the individual customer interactions you have. Creating content on a regular basis is a great way to tell your story online and give your customers a great experience! And don’t forget to repurpose what you create. You can use your content across multiple channels – on social media, on your website, to your email list, on YouTube, or as a podcast.
Bob: That’s it for today’s episode. You can find a link to some articles on this topic at DelosInc.com/234. And don’t forget to subscribe, so you don’t miss out on our actionable digital marketing tips to grow your organization.
Links in this episode: Quit Annoying Your Audience! 3 Simple Steps to Write Better Content