In today’s episode we’re talking about email marketing and ways to use automated, or pre-scheduled emails. Think about how often you tell customers or prospects the same information specific to their interest. Then automate this experience with an autoresponder to deliver your message consistently to more people. It will save you time and allow you to present your best information to your clients and prospects at the moment they are looking for it, even if you’re too busy to get to them immediately.
Links in this episode: 5 relationship building email sequence types
Transcript
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you.
In today’s Tech News Tuesday episode we’re talking about ways to use automated, or pre-scheduled emails to build a “know-like-trust” factor with your audience. You know you should be doing email marketing to nurture your list on a regular basis, but have you tried using automated email sequences to deliver the right information at the right time?
Bob: That’s right Donna. This week we’re discussing a ConvertKit article we read that has some great ideas for automated email sequences. We use these types of email autoresponders for ourselves and our clients for onboarding, lead nurturing, and delivering course information. Think about how often you tell customers or prospects the same information specific to their interest. Then automate this experience with an autoresponder to deliver your message consistently to more people.
Donna: This is a great time saver and it allows you to present your best information to your clients and prospects at the moment they’re looking for it, even if you’re too busy to get to them immediately. The autoresponder emails kick off when someone takes a specific action, like signing up for your email list or becoming a new customer.
Bob: You create these series of emails in advance, and you can start small, maybe a three-part automated email series for example, to simply welcome new customers to your email list. A simple welcome series might be to tell them about you and what to expect, provide some valuable information or resources, and then invite them to take an additional step with you.
Donna: You’ll want to make sure that the content in your autoresponder is “evergreen.” What we mean by this is to stay away from specific dates or events or seasonal information, since new people are continually added. You’ll want this series to work for you, regardless of when someone starts the series.
Bob: In addition to a welcome series, autoresponders can be used for a new client onboarding or to nurture a sales prospect.
For example, we have a fitness center that sends information to new members that helps them make the most of their membership. And if you get a new puppy, think how valuable your vet sending you care and development information throughout the first year of the puppy’s life will be.
We have child care and school facilities that send out automated series with information packets, information on the curriculum, testimonials from existing parents, and then invite prospective parents to take a tour.
Donna: We have seen that these series help with conversions and customer retention, and they also give a better customer experience when people are reaching out to you. You’re providing timely, relevant, and useful information automatically which frees up your time for other tasks knowing that these customers and prospects are getting what they need.
Bob: That’s it for today’s episode. You can find a link to the ConvertKit article and a transcript of today’s podcast, at DelosInc.com/197.
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