In today’s Tech News Tuesday episode we’re talking about how important it is to get more photos of your business on your Google listing. Picture this, more customers finding you when they search for the products and services they want to use! Have a listen!
Links in this episode: How to Get More Photos on Your Google Listing & Why It’s Important
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you.
In today’s Tech News Tuesday episode we’re talking about how to get more photos on your Google listing and why it’s important.
Bob: That’s right Donna, one of the benefits of having lots of photos is that you will look better in the search results and they’re going to drive more conversions.
Donna: Businesses with photos are also more likely to receive requests for driving directions to their location, as well as click throughs to their website. Google is also matching photos shown with the search query that someone’s entered. That’s extremely valuable so you’ll want to have photos of all your different products, and services, whatever they are, that can match the query.
Bob: Another cool thing is that Google can actually understand what’s inside your photos in terms of the objects, and the text that’s in the photo. It’s really amazing to see how this technology called Google AI actually extracts that content from the photos and text as well. You may have seen those bot testers on forms, they’re called recaptchas, where you are asked to identify certain items in order to prove you are not a bot.
Donna: Think about that for a minute Bob. You are training Google machine learning while proving that you are not a machine.
The most important thing your business can do right now is to make sure you upload your own images, you don’t want to use stock photos here. Many businesses set up their Google listing years ago, added a logo and a couple of images, and called it a day. That’s a big mistake. You really want to visit your Google profile often, take the opportunity to upload lots of photos. Google lets you add 360 of them, and think about photos of the things you do every day. Your products, the pictures that customers took of your business, and your other pictures you already posted to social media can also be added to your Google listing.
Bob: That’s it for today’s episode. You can find a link to the Whitespark article and a transcript of today’s podcast, at DelosInc.com/183.
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