In today’s Tech News Tuesday episode we’re talking about a couple of ways to make your videos more popular on YouTube. The first one is a new feature that allows users to better discover content by using hashtags, and the second one is a new feature that allows the editing of longer videos, to create short, bit-sized clips of that video to share on social media. Have a listen!
Links in this episode: YouTube launches hashtag landing pages to all users
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode we’re talking about a couple of ways to make your videos more popular on YouTube.
Bob: That’s right Donna. The first YouTube detail is pretty cool. They’ve been working on a new feature that allows users to better discover content by using hashtags — either by clicking on a hashtag on YouTube or by typing in a hashtag in YouTube search directly.
Donna: Hashtags haven’t really been used extensively on YouTube in the past, but now they’ve fully rolled out its new “Hashtag Landing Page” feature.
Going forward, when you click on a hashtag on YouTube, you’ll be taken to a dedicated landing page that contains only videos that are using that hashtag. This landing page is also sorted to keep the “best” videos at the top.
So, don’t forget that YouTube is the most popular search engine behind Google so you’ll want to take advantage of this feature.
Bob: This is going to be an interesting way to explore more content related to your business. Can we say hashtag watch more video?
Donna: Yes, more and more and more video. But sometimes you just want to share a teaser preview of your video. YouTube is testing a feature popular from livestream platforms like Twitch. It’s the ability for viewers and creators to make clips of longer videos and then allow the sharing of short, bit-sized clips of a video on social media.
Bob: That’s great Donna, and it’s going to work like this. Clips can be created by pressing a new “Share Clip” button. From there, you will get a draggable timeline editor to make a clip, name it, and share it via a new URL. Your clip can be a maximum of 60 seconds.
After playing your clip, users watching it will see a big, blue “Watch Full Video” button to the right of the video clip.
Because this feature is still in testing, it only works on desktop browsers for now, but Android and iOS support is coming soon.
Donna: One-third of all online activity is spent watching videos and studies show that more than half of all consumers want to see more video content from a brand or business they follow. So video is no longer the future, but a mainstream content marketing strategy.
These new features from YouTube provide more opportunities for you to connect with your customers. If you are new to video, start small, but start somewhere!
Bob: That’s it for today’s episode. You can find links and get more details, and a transcript of today’s podcast, at DelosInc.com/172.
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