Facebook advertising can be a great resource for you to get new business, but it can also be confusing, and it’s frustrating if your ad doesn’t get approved. In today’s Tech News Tuesday episode we’re talking about common Facebook Ad mistakes that get made in advertising campaigns.
Links in this episode: Common Facebook Ad Mistakes and How to Fix Them
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you.
In today’s Tech News Tuesday episode we’re talking about a Social Media Examiner article on fixing common Facebook Ad mistakes.
Bob: Facebook advertising can be a great resource for you to get new business, but it can also be confusing, and it’s frustrating if your ad doesn’t get approved.
Donna: There’s a few types of common mistakes that you’ll want to avoid, starting with the type of campaign you want to run. If you’re looking for people to take action, like sign up for an event or give you their email address, you’re going to want to choose conversions. Facebook’s algorithms will then show this ad to people who are more likely to complete an action. If you want them to just read the article or listen to your podcast, then you want to choose traffic as your campaign objective.
Bob: Use Ads Manager instead of “boosted posts” unless your goal is engagement on the post. Boosted posts are best when you are looking for comments and reactions to the post itself.
Donna: Another thing to watch out for is the language you use in your ad. Targeting your ideal client is important, but Facebook doesn’t like the language in the ad to be too personal. Avoid saying You and Your in your copy — the Facebook algorithm doesn’t favor ads that use them too often. Instead of “Do you want to increase your business revenue in 2021?” Say something like, “Learn how the fastest-growing businesses plan to increase revenue in 2021”
Bob: You have to be careful about your industry too especially around money, health, and relationships as well as others. Don’t use dollar amounts in your ads, and don’t make people feel bad. “Are you fat and want to lose weight?” That won’t get approved.
Donna: Just like there’s spam words that you should avoid in your emails (Free, Earn Extra cash, or Meet Singles for example), there are words you should avoid in your ads: In addition to you/your, avoid age, religion, politics, gender, numbers, promises, diet, foul language and health products. This is a little trickier for some advertisers, but you can usually reword your message to get approved.
Bob: That’s it for today’s episode. You can find a link to the Social Media Examiner article and a transcript of today’s podcast, at DelosInc.com/171.
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