In today’s Tech News Tuesday episode, we’re talking about running digital ads. We often get asked how and where you should run ads and the differences between Google Ads and Facebook Ads. With 6.9 billion Google searches every day, and Facebook which has 14 billion active users daily, you may not know where to begin. There are things in common among the platforms when you advertise, but the biggest difference between the two platforms relates to the user intent. Listen and find out more.
Links in this episode: Google Ads vs. Facebook Ads: Which Is Better for Your Brand?
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode, we’re talking about running ads. We often get asked how and where you should run ads and we came across an article on the Jeff Bullas website that explains the differences between Google Ads and Facebook ads pretty well.
Bob: Facebook and Google are the most widely used platforms on the internet. There are 6.9 billion Google searches every day, and Facebook has 14 billion active users daily. Both companies make their revenue primarily through advertising.
Donna: There are things in common among the platforms when you advertise. You can target certain demographics and geographic locations. And when you place an ad you are in an auction bidding for your ad to appear before your target audience.
Bob: The biggest difference between the two platforms relates to the user intent. On Google, users are searching for something specifically. On Facebook, ads are shown to you based on your interests and behaviors.
Donna: Right. Google lets you specify keywords that people are already searching for, so this type of advertising is best for purchase intent – people looking to buy now, especially for B2B brands.
Bob: On Facebook, you have advanced audience targeting capabilities, so your ad can appear in the news feed of your ideal customer. And because this is a social platform, and favors visual content, this platform is best for building brand awareness and community.
Donna: Facebook can also be a little less expensive than Google ads, but the cost you pay will depend on your industry, your location, and the competition you have in the auction for those ads.
Bob: That’s it for today’s episode. You can find the link to the Jeff Bullas article, and a transcript of today’s podcast, at DelosInc.com/152. And don’t forget to subscribe, so you don’t miss out on our actionable digital marketing tips to grow your organization.