On Facebook and Instagram, people look at video content five times longer than they do static content. We’ve been telling you for a while how video gets so much more engagement on social media, and livestreams have increased by 50% since the beginning of the year. In today’s Tech News Tuesday episode, we’re talking about livestreaming and some ideas for your next, even your first, livestream.
Links in this episode: 7 Creative Ideas for Your Next Facebook Live Event
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode, we’re talking about livestreaming and some ideas from Hubspot for your next, even your first, livestream.
Bob: Did you know that one in five videos on Facebook are now livestreams?
Donna: We’ve been telling you for a while how video gets so much more engagement. On Facebook and Instagram, people look at video content five times longer than they do static content.
Bob: Live videos really grab your attention and your followers can get a notification when you’re about ready to go live. And with current events, livestreams have increased by 50% since the beginning of the year.
Donna: Lots of businesses aren’t sure what they should be doing on a livestream though.
Bob: So we’ve picked out a few creative ideas from the article. The first one, teach a class – educational content is a great way to connect with your audience out there.
Donna: You can raise money for a cause that you support and want to showcase.
Bob: How about hosting a weekly round table or office hours, where you pick a topic and field questions?
Donna: Another great use for a livestream, is a behind the scenes at your company, show how a product is made for example.
Bob : With the new Facebook Rooms, you can just hangout with your members in your group.
Interviews are another great use for live, as is using a livestream to do a product launch or special announcement.
Bob: Whatever you choose to do, just make sure you plan ahead so that the content fits with your strategic goals, and you have time to notify people to attend. And maybe get some questions ahead of time. When you start your livestream, make sure you don’t just jump right into the important content, give people time to join, after they get the notification that you’re going live.
Donna: If you are not doing video yet, now is a great time to start. In these unprecedented times, you also have a lot of freedom to experiment.
Bob: That’s it for today’s episode. You can find the link to the HubSpot article and a transcript of today’s podcast at DelosInc.com/144. And don’t forget to subscribe so you don’t miss out on our actionable digital marketing tips to grow your organization.