Here are the #TNT tips you may have missed during March 2020. Subscribe so you don’t miss any tips!
Social Video Gets the Views
Social media posts that include video get 48% more views than those with just images and text. With the right tools, creating video content is easier than ever.
Creating video for social media might seem intimidating at first, but with a couple of tips, it’s simpler than you think. Repurposing content by cross posting on multiple platforms like YouTube and Facebook or taking audio and creating a podcast are a couple ways of using the content you already have to start your video marketing plan.
Social media is called social for a reason. Adding video to your repertoire is just another means of getting a conversation going with your audience. What will your message be?
Best Practices for Your LinkedIn Company Page
LinkedIn has a Pages Playbook to guide new users in setting up and optimizing their LinkedIn company pages.
Whether you are a new or experienced user, the LinkedIn Pages Playbook provides good information on setting up and getting the most out of your company page. This guide has great tips and best practices for all levels. Find out more tips here.
LinkedIn company pages often don’t get as much love as our personal pages, but there are simple ways to use them to promote your organization.
What is the Best Way to Get a Featured Snippet?
More and more searches are considered no-click searches where questions are answered directly in search through featured snippets. So how do you make sure your content is featured?
The best way to make sure your content is a featured snippet is to ensure that your website answers the questions your audience is asking. Having concise information in a FAQ format with proper headings and tags can help, and this case study found that using the word “is” in your questions also helped.
Does your website provide the information your target audience is looking for? When in person interactions are being discouraged, it is more important than ever that you tell your story online and provide a way for your customers to do business with you there. Contact us if you need help!
How Do You Find Good Keywords?
Now more than ever, it’s important to be found online. But are you being found for the most relevant terms? This is where keyword research can help.
The Google Keyword Planner is one tool that helps you generate keywords, understand how keywords are being searched, analyze search intent, and plan search ads. You can also research the keywords utilized by your competitors.
Planning for the most relevant keywords helps the right audience find you. Stay safe and well!
What is Gated Content?
Should you use gated content on your website?
Gated content is information that requires someone to sign up or take some other action before they can actually view it. If your gated content generates genuine leads, it can be particularly useful in growing your email list, but it must be valuable and useful information to make someone want to give you their email.
All in all, gate your content if it is relevant and practical for the audience.