Your Website Is Still the Source
AI tools like ChatGPT and Google's AI Overviews and AI Answers might be changing how people find answers, but behind the scenes they still rely on your website to get those answers. And your homepage is often the ...
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Holiday Shopping Looks Different This Year
Mobile, Social, and AI Are Changing How People Shop
Holiday shopping is moving fast, and not just in terms of volume. Adobe’s latest data shows online holiday sales are expected to top $250 billion for the first time, with mobile purchases making ...
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Use Google Trends to Find What Your Customers Want
Key Takeaways
Google Trends shows how interest in a topic is changing, not just raw numbers. That makes it great for spotting emerging trends early.
Use location and time filters to see what’s trending in your area. A 12-month view helps ...
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Preparing Your Business for AI-Powered Search
Key Takeaways
AI search tools still rely on the same signals as traditional search. Clear, helpful content and complete listings matter more than ever.
The basics aren’t changing. Strong service pages, accurate info, and local context help ...
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You Already Have a Brand. Is It Working for You?
Whether you’ve intentionally created it or not, your business already has a brand. It’s what people think about when they think about you. The only question is: are you shaping that impression, or leaving it to chance?
Many local business owners ...
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Focus Your Content to Simplify Your Marketing
If your content feels scattered and it’s not bringing in results, you don’t need more content. You need a better plan.
One of the most effective ways to organize and simplify your digital marketing is by using content pillars. These are core ...
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Your Next Customer Might Be An AI Assistant
The way people shop online is changing fast, and your next customer might not be a person at all. It could be their AI assistant.
AI-driven shopping is no longer science fiction. Tools like ChatGPT and Google’s AI Overviews are starting to guide ...
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Why AI Tools Fail Most Local Businesses
If you’ve tried AI for your marketing and been disappointed, you’re not alone. Many local businesses tell us the results sound robotic, generic, and nothing like their own voice. There’s a simple reason for this, and a better way forward.
Why AI ...
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