Here are the #TNT tips you may have missed during October 2021. Subscribe so you don’t miss any tips!
Start Wagging Your Tail!
So what exactly are long-tail keywords and how can they help your SEO?
You may know that keywords are terms that people search for when looking up information. Long-tail keywords are the longer and more detailed phrases that people use. Think “pizza” versus “gluten-free pizza delivery near me” as an example. Because these are longer phrases, they are generally less competitive, more cost effective, and easier to rank for.
Think about what specific phrases your customers might be searching for. Do you have content that answers the questions your audience has about your product or service?
Don’t Build On Rented Land!
The recent Facebook and Instagram outage reminded us of a vital part of building your digital marketing presence – make the website you own the center hub of your digital marketing strategy.
Your digital marketing presence should be a combination of email marketing, social media, and your website. But, your website should always be the center hub of your strategy. Your website, your rules, your core content. If you build your digital presence on social media platforms, they make the rules.
The key takeaway is this: build your online presence on your website with clear calls to action. Use social media to drive people to your website.
The Time is Now!
TikTok announced in a recent blog post that 1 billion people use their app every month. Is TikTok something you should add to your social media strategy?
You should definitely be doing more video in your marketing, but whether or not TikTok is the right channel depends on who you are trying to reach. Most people only consume content, they don’t create it. Be a creator!
TikTok may or not be where your audience spends time, but you should be aware of trends that impact how to get your message out to your customers and prospects.
Don’t Be Scared of Video Marketing
It may be spooky season, but that doesn’t mean you should be scared to try new types of marketing. Video is not going anywhere. Have you started yet?
Consumers prefer getting their information from video and short form video is booming on platforms like TikTok and Instagram. Find out more reasons you should be using video here.
Video marketing helps you reach your audience where they are and in a way that resonates with them. Build brand awareness, showcase your products or services, and reach your audience throughout the buyers journey.