If you’re spending time posting on LinkedIn and not seeing much traction, you’re not alone. The platform has shifted how it decides what content gets shown—and if you’re still approaching it like it’s 2020, you might be missing the mark. But the good news is that the changes actually favor the kind of content local business owners are already great at: helpful, real-world advice. You don’t need to go viral to get visibility. You just need to understand how the algorithm works now and how to post in a way that builds the right kind of reach.
Why the LinkedIn Algorithm Shift Works in Your Favor
If your LinkedIn posts aren’t getting traction, the problem might not be you. It might be the algorithm. But that’s actually good news for local businesses.
LinkedIn used to push content that got the most engagement, regardless of where it came from. Viral content, even if it wasn’t relevant, often dominated the feed. That’s changed. Now, LinkedIn prioritizes meaningful conversations and expert insights, especially from people in your network.
And when your content gets interaction, it can reach beyond your network. That’s exactly what you want: your expertise seen by the right people who are interested in what you are saying, not just your connections.
It’s Personal Posts That Perform
LinkedIn has always been a person-to-person platform. Posts from personal profiles, not business pages, have consistently gotten more traction. This isn’t a new rule, but a reminder: people connect with people, not logos.
What works now is clear, relevant content that shows your knowledge and invites discussion. If you’re already sharing helpful tips, real client examples, or insights about how you work then you’re doing what the algorithm values most.
What Consistency Tells the Algorithm
Showing up once or twice a week is enough to build momentum. Regular posts signal to LinkedIn that you’re active and worth amplifying. Just make sure your profile reflects what you actually do now—what services you offer, who you help, and the problems you solve—so both the algorithm and your audience understand why they should follow you.
Try This
- Update your LinkedIn profile so it clearly reflects your current business and who you help.
- Post short, helpful tips from your personal profile once or twice a week.
- Share real insights and invite comments to encourage discussion and reach beyond your network.
The Bottom Line
You don’t need to chase trends or go viral. You need to show up consistently with real value—LinkedIn’s algorithm is finally rewarding that.
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Links in this episode: How LinkedIn’s Algorithm Works in 2026, According to the LinkedIn Team
LinkedIn is Not for Your Résumé
