Key Takeaways
- Schedule Google posts like your other social media. New scheduling tool let you plan ahead and post the same update across locations.
- Check your services list. It may be wrong or incomplete. Google adds services to your profile based on categories, but it’s often inaccurate. Clean up the list and expand descriptions for your core services.
- Fresh photos increase clicks and build trust. Profiles with photos get more clicks, but outdated images make customers wonder if you’re still in business.
Your Google Business Profile might be doing more harm than good if you’re not keeping it updated.
A lot of business owners set up their profile once and never look at it again. But Google’s made several updates this year that can make managing your profile easier and help you show up better in search.
Let’s walk through what’s new, what matters, and what to check this week.
Schedule Your Posts Ahead of Time
One of the biggest updates is the ability to schedule your Google posts in advance. If you’re already planning and batching social media content, you can now include Google in that same workflow.
This also works for businesses with multiple locations. Instead of creating posts one-by-one, you can now create a single post and apply it to some or all of your locations with one click.
If you’re not posting at all, even adding two posts a month helps your profile look active and trustworthy.
Use Review QR Codes to Make It Easy
Another new feature makes getting reviews easier. You can now generate a QR code for reviews right in your profile dashboard. Put it at your front desk, on receipts, or wherever it makes sense. It’s one of the easiest ways to encourage happy customers to leave you a review on the spot.
Optimize Your Services the Right Way
Google also shared new guidelines for what they consider an “optimized” services section. Add some details! Here’s the catch: Google adds services to your profile automatically based on your business categories, but they’re not always accurate.
You should go in and regularly check what’s listed. Remove anything you don’t offer. For your core services, take time to write a short, helpful description. You get 300 characters. That’s enough to say what it is, who it’s for, and even a price if that’s useful to your customers
Add New Photos Regularly
Photos still matter a lot. Businesses with current photos get more clicks and engagement. Outdated photos can actually hurt your credibility. If someone sees a photo from three years ago, they may
You don’t need professional photos for this. A few smartphone shots of a finished project, your team in action, or seasonal decor will help your profile look fresh and real.
Try This
Here are 3 things to do this week:
- Update your services. Log in, remove irrelevant services, and add descriptions to the ones that matter most.
- Add recent photos. Post 2–3 new pictures that reflect your current space, work, or team.
- Schedule your posts. Plan a couple of updates for the next month and try the new scheduling feature.
The Bottom Line
Your Google Business Profile is free to use, and it’s one of the few things online you still have a lot of control over. When you keep it updated and optimized, you’re making it easier for the right customers to find you and choose you. And in a world where everything’s changing, that’s still one of the smartest moves you can make.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: Google Business Profiles adds scheduling and multi-location publishing to Google Posts
Guidelines for representing your business on Google
21 Local Search Developments You Need to Know About From Q2 2025
What’s new in Google Business Profile: March 2025
Google Small Business Bulletin – July 2025 ⛱️ 5 Tips for Summer Success
Google Small Business Bulletin – August 2025 📚 Back to School, Back to Business Growth!
