Not long ago, AI images were easy to spot. Extra fingers, warped faces, and messy text made them impractical for real marketing use. That’s quickly changing. With Google’s new Nano Banana in Gemini, local businesses now have access to cleaner, more consistent visuals that can save time and expand creative options. But what exactly is this ‘Nano Banana’ and how does it achieve these impressive results?
What’s This Nano Banana?
Nano Banana is the latest Gemini 2.5 Flash Image model, available to everyone in the Gemini app and Google’s AI Studio. It’s a major leap forward in three areas:
- Consistency. Keep the same character or product looking the same across different scenes and edits.
- Blending. Combine multiple images into one coherent visual.
- Targeted edits. Change only the parts of an image you specify with simple, plain-language prompts.
That means you can reuse existing photos like a team headshot or product shot, and re-imagine it in different settings without losing the original look. Think “same person, new location” or “same product, different vibe.”
Why It Matters for Local Businesses
We know that for many of you, visuals are a bottleneck. Professional photography takes time and money. With Nano Banana, you can create:
- Updated product images for promotions.
- Social graphics or video thumbnails with clean, readable text.
- Consistent brand visuals for storytelling campaigns.
It’s not a replacement for real photography, but it is a powerful supplement. As with any powerful tool, there are important considerations and best practices to keep in mind when utilizing Nano Banana.
Things to Keep in Mind
Like any tool, there are caveats:
- Google adds SynthID watermarks to AI images for transparency.
- If you use AI for product photos, remember the image is now a recreation, not the exact product so there may be subtle differences. Add a disclaimer like “All images are for illustrative purposes only.”
- Quality still depends on your prompts and the source images you provide. This brings up a crucial element for success: crafting effective prompts.
Writing Better Prompts
The biggest shift is moving from generic to specific. Instead of “woman in a red dress,” write: “young woman in a red dress running through a park, portrait orientation for Instagram.” Include subject, action, scene, style, and output format. The more details you provide, the more usable the result.
Action Steps
Ready to put these insights into practice? Here are three action steps to get started:
- Take one recent photo and create two re-imagined versions that keep the subject consistent but change the background, style, or format.
- Write a reusable prompt template that includes subject, action, scene, composition, style, and format.
- Try blending two photos into one branded visual—like combining your team and office exterior into a single cohesive image.
Why This Matters
You don’t have to be a designer to get on-brand visuals anymore. With tools like Nano Banana, you can start from the photos you already have, keep your subject consistent, and quickly adapt them for new contexts. The result: faster publishing, stronger branding, and visuals that finally work for your marketing.
Do you prefer to listen in? Here’s our podcast:
Links in this episode: Nano Banana Image editing in Gemini just got a major upgrade
Google improves Gemini AI image editing with “nano banana” model
Introducing Gemini 2.5 Flash Image, our state-of-the-art image model
