Instagram Is Focused on Engagement
The current algorithm rewards content that people want to:
- Share
- Save
- Comment on
Likes still matter, but shares, saves, and conversations drive your reach even further.
What Kind of Content Should You Post?
A simple content mix works best right now:
Engagement Content
Create posts that grab attention and encourage interaction. This could be a quick Reel showing a common mistake and how to fix it, or a simple question your audience can relate to.
Educational Content
Share helpful tips, answer common customer questions, or break down your process in an easy-to-swipe Carousel. Educational content builds trust and encourages people to save and return later.
Personal or Behind-the-Scenes Content
Show the people behind the business. Share your day, customer stories, or what’s happening behind the scenes. Personal content helps your audience connect with you.
Plan Ahead with Batching
The key to consistency isn’t posting every day, it’s separating your planning from your execution. By planning your content in batches, you eliminate the daily scramble and stay consistent without it taking over your schedule.
Action Steps You Can Take Right Now
- Review your Instagram content — are you posting a good mix of engagement, education, and personal content?
- Focus on Reels and Carousels to reach new people.
- Start planning and batching your posts ahead of time.
The Bottom Line
You don’t need to do everything. You need to do the right things. And right now, a simple content mix combined with a batching system helps you stay consistent, build trust, and grow your business on Instagram.
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Links in this episode: See how Instagram algorithms can work for you
