For many business owners, LinkedIn has long been seen as a platform for job seekers and corporate recruiters. But, that’s changing fast!
Today, LinkedIn is evolving into a creator platform where people share insights, build communities, and form personal connections. And for small business owners, it’s becoming one of the best places to build real business relationships.
People Do Business with People
Even if you’ve been hesitant to show up personally, now is the time to rethink that. People like doing business with people they know, like, and trust — not faceless logos or generic company updates.
When you share your voice, experience, and perspective, you create connections that lead to real business opportunities.
You Don’t Need to Be Perfect
The good news? You don’t need a polished studio or fancy graphics. In fact, authenticity works better than trying to sound overly corporate or “perfect.”
- Simple content ideas include:
- Sharing helpful tips or industry insights
- Answering common customer questions
- Providing behind-the-scenes looks at your business
- Sharing things you’re learning or observing in your field
Build Relationships at Scale
We often say that digital marketing is just relationship building, but with more people at once. LinkedIn is a great place to build visibility and trust over time.
Action Steps You Can Take Right Now
- Review your personal LinkedIn profile. Make sure it clearly reflects your role in your business.
- Start posting simple, helpful content once or twice a week.
- Share your real voice. Customers want to hear from you, not just your brand.
The Bottom Line
You don’t need to do more marketing. You need to build more relationships. LinkedIn is one of the best ways to do that right now without feeling overwhelmed.
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Links in this episode: The Rise of B2B Influence: How Creators Are Influencing Buyers
