One question we’re often asked is “What should be on my homepage?” Your homepage is often the first page visitors see when they come to your website, so it’s important that this information resonates with your ideal audience. In this week’s Tech News Tuesday episode, we’re looking at the essential elements you should have on your website to attract your ideal client.
Your Hero Section: Clear Over Clever
The very first thing your potential customers will see is the top section of your page, often referred to as the “Hero” section. This area should be crystal clear about who the site is for and what problem you’re solving. You want your audience to look at this section and immediately feel a connection. Think about it like this – your homepage needs to answer a visitor’s silent question, “Is this for me?”
Your homepage is your online front door. Make sure it’s crystal clear about who you’re for and what problem you solve.
Remember, clarity always trumps creativity. As tempting as it might be to add some clever or ‘cutesy’ content, you want your message to be as straightforward as possible. Visitors shouldn’t have to work to figure out if you’re right for them.
Remember, clear always beats clever!
This is a good place for your value proposition, which we’ve discussed before. This isn’t a grand mission statement, but rather the distinct benefit you offer your customers. Consider this example from Grammarly, the AI-powered writing assistant. Their homepage starts with, “Great Writing, Simplified.” This statement directly addresses the needs and concerns of their target audience – those who desire clear, mistake-free writing.
Show You Understand Your Audience
The next vital section on your homepage should highlight what you do, but from the perspective of the problems your audience has. This helps your audience identify with you and feel seen. It builds a connection and shows that you understand their concerns and have solutions to their problems.
Tell How You Do It
How do you solve these problems? In this section, highlight your product or service offerings. Remember to frame it from the point of view of the potential customer.
Social Proof – A Must
It’s crucial to include some social proof on your homepage. It can be press you’ve received, a count of satisfied customers or glowing testimonials. When you show your product or service’s success, it strengthens your credibility and authority.
Don’t forget to add social proof like testimonials. These build credibility and strengthen your authority.
What’s Next? Have a Clear Call to Action
What do you want your visitors to do with the information you’ve provided? Does your homepage have a clear call to action? It’s essential to guide them towards the next step, whether that’s booking a consultation, buying a product, or subscribing to a newsletter.
What do you want your audience to do next? Make your call to action clear and easy to do.
Keep It Fresh
Finally, consider adding a section dedicated to what’s new or current – such as your latest blogs, events, or a featured product. This section keeps your site dynamic and signals to Google that your site is active.
Keep it fresh and active by showing what’s new or the latest blogs.
Be Specific, It’s a Good Thing!
Before you go, take a moment to evaluate your homepage. Does it contain these crucial elements? Is it clear who it’s for and what you offer them? Remember, your marketing should focus on attracting the customers you want more of. It’s perfectly okay, even beneficial, to be specific in your messaging. You’ll still attract a broader audience, but your core message should speak directly to your ideal customer.
Links in this episode: What Do I Write About On My Website?