Google Ads can be a great way to reach your audience when they are searching for your product or service. There are different types of Google advertising, and one of them Google has available are Local Services Ads for certain types of local businesses and industries.
Local Services Ads
Local Services Ads are paid ads where you collect leads directly through phone calls and message requests. The ads display your company’s name, reviews, phone number, hours, location and more. Where available, they appear at the top of search results above pay-per-click (PPC) search ads.
Are you using Google Ads? Local Services Ads that collect leads might be right for you.
Local Service Ads Versus Pay-Per-Click
Local Service Ads are a little bit different than the traditional pay-per-click ad. These ads differ from pay-per-click ads in that you do not pay anytime someone clicks on an ad, but you pay per leads that you get on the ad. Only certain types of local businesses are eligible for Local Services Ads, and they are best for targeting people who want to buy right now. There is a cost estimator available from Google that lets you know how much it might cost you per lead to use this type of ad.
How Local Services Ads Work and Who Can Use Them
Your ad appears at the top of search results. They even appear above the more familiar PPC ads. Google Local Services ads provide a badge of trust similar to Google Guaranteed or Google Screened. The process for getting these badges varies by industry and location, but may include background, business registration, insurance, and license checks. Your verification badge actually appears on your ads as well.
Local services Ads come with verification badges that appear on your ads
Although they have been around a few years, Google has recently expanded these ads to a number of new vertical markets. So if you’re a beauty school, a preschool, a tutor, child care, pet care, or personal trainer which are included among other new categories, you can now use Local Service Ads. Local services ads are now available for new markets including Categories like appliance repair, carpet cleaning, electricians, and those types of local businesses have been eligible for these types of ads for a while.
Google has expanded availability of Local Services Ads to new vertical markets; is yours one of them?
If you are using or considering paid advertising, it’s important to target the right customers, understand the lifetime value of a customer, and know how often you are converting leads. With this information you can know if a given advertising investment will pay off or be a waste of your marketing dollars.
Links in this episode: Local Services Ads now supports more businesses
Google Local Services Ads: What They Are & How to Set Them Up
Is Paid Online Advertising A Good Investment?
Can Your Local Customers Find You?
How To Build Know, Like, And Trust