Google’s familiar search interface has undergone a pretty big change. In today’s Tech News Tuesday episode we’re talking about what’s different. Instead of pages of search results, the results are now displayed as a continuous scroll. New content is loaded as you continue to scroll down the page. No need to click to the next page of results. Everybody’s on page one now! You can safely ignore all those SEO spammers who promise you a page one ranking. Of course, you still want your position to be near the top of the page.
Google has changed the way search results are displayed. Instead of pages, results are now displayed as a continuous scroll.
So how do you keep track of how well your business is ranking in search? Google’s Search Console is still going to report your rank position whether first, twelfth or thirty-seventh, but the importance of being page one versus two is obviously not relevant anymore.
Everyone is on page one now!
We Like to Scroll
One reason Google has done this has to do with our behavior, especially on mobile devices. We’ve been telling you for a while that a multi-page experience on mobile is more cumbersome. People don’t want to click from page to page, but they will scroll forever. Users have gotten used to how social media feeds scroll on forever and Google has taken note.
Providing a good summary of content that is relevant to your audience can help stop the scroll in search.
Remember, the title and description of your page is still most important for you to think about for Search Engine Optimization (SEO) and stopping the scroll. They should provide a good summary of the content of your page and include the terms your audience is searching for when they need this content. When users see your entry, if they feel it answers their query and is relevant to them they will click.