Digital Marketing LIVE! is our three-day virtual event where we help businesses create a marketing plan that will take them from random acts of marketing to reliable revenue. We just held the event again and attendees had some great ah-ha moments we wanted to share with you.
We just held our Digital Marketing LIVE! Event. Here are a few takeaways!
The first day of Digital Marketing LIVE! we discussed how to get visibility. We did a deep dive on who you are trying to reach and what messaging will most resonate with those people. If you are attracting the wrong audience, it won’t matter how many people know about you. And, we looked at how search works and covered changes to the Google Business Profile and how to develop an effective website.
Google Business Profile
Getting visibility of course means helping Google help find you. The Google Business Profile is one of the essential ways to do that for a local business. But Google is always changing things, and our attendees learned that their profile is now managed through Google Maps or directly in Google Search. They had the opportunity to check their setup and adjust categories, hours, add pictures and other changes that really help you show up for your local community.
Your Website Content
Your website is crucial to getting visibility across multiple channels, and a sound website is a foundation for all your digital marketing efforts. We had a lot of discussion on the type of content that is best for your website, and reviewed questions and stories that our attendees tend to repeat often to customers and prospects.
Sound website content is the foundation for all your digital marketing efforts.
This is important content for your website as this is the same type of information people are searching for! Adding this type of information was a top element in many plans, as was adding calls-to-action on the website to help prospects take the next step.
Day two of Digital Marketing LIVE! was all about getting traffic. How are you reaching your audience and nurturing those relationships? We looked at social media, email marketing, and growing your list.
Spread the Word on Social Media, But Drive Traffic to Your Website
You don’t have to be on every social media site, but you want to be where your audience is. We discussed how to create a mix of interesting, informative, and entertaining content to post alongside your offers. Remember, it’s called social media for a reason!
Make your website the center of your digital marketing strategy.
Make sure you are driving traffic back to your website from social media to capture the information of people interested in your message so you can continue to nurture that relationship.
We also discussed current changes to Facebook, Instagram, YouTube and Twitter and how they might affect your reach. Don’t build your whole strategy on social media. It’s rented land.
The Best Way to Nurture Relationships is Through Email Marketing
How do you nurture relationships with people interested in your business? Email marketing is great for building know, like and trust. We discussed best practices for keeping your emails short and focused, readable on mobile, and having a call to action. Many attendees were already using email marketing, but updating their approach and templates to best practices was another key takeaway.
Use social media and email to drive traffic and nurture relationships.
Grow Your List
Growing your email list is just as important, and everyone brainstormed ideas to grow your list through events, lead magnets, in store, and by just asking! There are lots of types of lead magnets where you just ask for an email address in exchange for clear value such as a deal, a discount, or an informational piece or video.
Day three was about getting results and how to measure what’s working. If there’s one thing we’ve learned over the years of helping our customers use digital marketing to really grow their businesses, it’s this: Consistency builds traction and gets results.
Remember: consistency builds traction.
Attendees learned and agreed to get into the marketing habit with repeatable processes and templates for creating their content – strategic content that can be used consistently across their websites, social media, videos, and email. All while using tricks to batch content and schedule it ahead of time.
Now more than ever, a good online presence is critical for your business. And having an overall strategy and plan, and then integrating it into your day-to-day processes in a way that is manageable, saves you time and gets you more clients, better leads and more revenue.
Links in this episode: Digital Marketing LIVE!