Good news: email marketing is not only alive, it’s thriving.
According to recent studies, email sends are up nearly 24%, and more importantly, engagement is up over 50% compared to last year. Despite all the attention on social media, email continues to deliver the best return on investment of any marketing channel.
Why Email Still Works
Social media platforms change constantly! Algorithms shift, reach drops, and sometimes platforms even disappear. Don’t build on rented land. Your email list is owned land. You control:
- Who sees your message
- When they receive it
- What content you send
Email allows you to nurture relationships directly, without worrying about third-party platforms limiting your visibility.
Keep It Simple
When many people think of email marketing, they picture long, complicated newsletters that take hours to create. But that’s not necessary or effective. Instead, focus on:
- Quick tips or helpful advice
- Answers to common customer questions
- Customer success stories
- Short updates your audience cares about
Snack-sized, helpful, and consistent content is what your audience actually reads.
Build Trust Over Time
Social media can help attract attention, but your goal should be to bring people onto your email list where you can build trust consistently. That’s how you turn attention into long-term customers.
Action Steps You Can Take Right Now
- Start your email list — even if it’s small.
- Send helpful emails at least twice a month.
- Keep your emails short, personal, and valuable.
The Bottom Line
You don’t need to do more marketing. You need to do the right things consistently. And email remains one of the most effective ways to stay in front of the people who already want to hear from you.
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Links in this episode: Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
