In today’s episode we’re talking about the latest trends in content marketing. Are you using any of these trends in digital marketing efforts?
Links in this episode: The Top 5 B2C Marketing Trends of 2022
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you.
In today’s Tech News Tuesday we’re talking about some trends for 2022 in digital marketing.
Bob: That’s right Donna. We’re looking at a HubSpot report on what worked well for B2C marketers this year and where they plan to invest in 2022.
Donna: Short-form video took off in early 2020 and shows no signs of slowing down. Today, TikTok, Instagram Reels and YouTube Shorts are also competing for users’ attention. Facebook has even started showing Reels in its news feed as well. The trend that marketers plan to invest in the most in 2022 is video. Roughly a third of the B2C marketers surveyed already invest in short-form content, while another third of those who haven’t will do so for the first time in 2022.
Bob: Video is the leader when it comes to content marketing. However, audio is slowly creeping up into the mix. The trends suggest that more marketers will add audio content to their marketing efforts in the new year.
Donna: Social responsibility is another trend to watch. Consumers want and expect brands to be more transparent and to take a stand on social media. It can lead to greater trust which is a leading factor in purchasing decisions.
Bob: Not new but gaining renewed importance in 2022 is inbound marketing. Inbound marketing attracts customers by offering valuable content and experiences tailored to them. It’s all about meeting consumers where they are, what their problems and pain points are, and how you can solve them.
Donna: We’ve talked about all these trends before. Between publishing regular video and audio content and developing a strong inbound marketing strategy, marketers have a busy year ahead. My team and I’ve created a guide on how to create a content plan that grows your business and gives your customers a better experience. If you struggle with finding the time to create content and knowing what content to create that will attract more customers, then this free guide is for you. You can find it at delosinc.com/contenthelp, all one word.
Bob: That’s it for today’s episode. You can find a link to the Hubspot article on this topic and a transcript of today’s podcast, at DelosInc.com/218. And don’t forget to subscribe, so you don’t miss out on our actionable digital marketing tips to grow your organization.