Research shows that when the audio on your videos is poor, people stop watching them. In today’s episode, we’re talking about the videos that you’re making, and give you some tips to make sure that you are considering how you sound.
Links in this episode: How to Easily Get Perfect Audio for Your Videos
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. In today’s Tech News Tuesday episode, we’re talking about the videos that you’re making, and really why some people stop watching them. Believe it or not, research shows that’s when the audio on your videos is poor.
Bob: That’s right Donna. I sure hope we sound good today! When you are creating videos you often think about how things look, but today we want to give you some tips to make sure that you are considering how you sound.
Donna: Poor audio quality is one of the fastest ways to lose your audience, but there’s a few steps you can take while you’re recording to prevent this. You want to start by understanding how the mic that you’re using picks up sound and where you should be holding it. Some mics work in a single direction where others will pick up sound all around. So even turning your head while speaking can affect the recording levels if you don’t have the correct placement.
Bob: If you’re recording from different locations or have multiple speakers, it’s best to check that the audio isn’t jumping around from too quiet to too loud, as this can be distracting.
Once you have your sound levels correct, you want to think about the consistency of your tone. Don’t vary your tone too much as this can be annoying. You don’t want to be monotone, but a more even tone produces a much more pleasant listening experience overall.
Donna: And try and get close to the mic, but not too close. A good rule to use is to extend your hand out, and the space between your thumb to your pinky finger is the optimal distance. If you get a lot of popping in your recording you may want to use a windscreen. It’s a trial and error process to start with, but once you have this set up you should be good for the future as well.
Bob: It’s so important to be aware of your environment. While you may not always be able to control what’s going on around you, there are things you can do to improve your recording space. Turn off anything in the room that’s generating background noise. For example, another computer is next to you, or the air conditioning. You can also try recording in a smaller room or a room with plenty of furniture or soft materials in it to stop any echo. If it’s a hardwood floor, lay down a rug.
Donna: You also want to work on improving the quality of your voice, now that requires some practice, but one thing to to start with is to remember to slow it down. The most important thing is that your voice is consistent and clear. You want listeners to connect with your message, not be distracted by how it sounds.
Bob: That’s it for today’s episode. You can find a link to the TechSmith article on this topic and a transcript of today’s podcast, at DelosInc.com/203.
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