In this Tech News Tuesday, episode, we’re talking about tune-ups, and it’s not your car! This is a really cool program called Tune Up for 2021. It’s a series of quick actions that you can take to make sure that your presence is where it needs to be for 2021. Digital marketing and your online presence are more important than ever. And this is a check-up for your online presence. Have a listen and get our tips to grow your organization online!
Welcome to the Get Digital Marketing Results podcast where we give you information and actionable tips to grow your organization.
Bob: Hi, I’m Bob Clark.
Donna: And I’m Donna Botti. We’re with Delos Inc and we make the web work for you. For today’s Tech News Tuesday, episode, we’ve got something a little bit different. I think we’re all ready for 2020 to be behind us least most of us are anyway, right? So, how are we going to move forward in 2021? So we’ve got a really cool program this month called Tune Up for 2021. And what that is, is a series of quick actions that you can take to make sure that your presence is where it needs to be for 2021.
Bob: So Donna, it’s like tuning up your car kind of thinking right? It’s like a tune-up to get your website and your social media and your email and all other digital stuff that we’ve been talking about your email and all other digital stuff that we’ve been talking about for a long time to get it ready for 2021, is that right?
Donna: That’s right digital marketing and your online presence are more important than ever. And this is a check-up for your online presence. Have you covered all the bases? Do you have that air in your tires like you need to and are your brakes in good shape if we’re going to take that car analogy a little bit further. So these are a series of things that you can do and we understand that you don’t have a lot of time either and that’s why we’re asking you to sign up for this and we’re going to send you a quick actionable tips, 20 of them during the month of December so that you can just take a few minutes every day and get your online presence in shape.
Bob: So that’s great Donna. What are we going to cover in all this?
Donna: Well, I think we want to make sure that you’re really covering the basics. Have you addressed the website platform that you own because we always talk about not having rented land. Are you taking advantage of all the tools and the necessary things that make your website found in Google? Another important area that we’re going to talk about is your email list. You’ve heard me talk again and again about owned traffic people you can contact whenever you want. So we have a series of things for you to check on your list building process to make sure that you are following best practices and growing your email list. In addition, we’re going to be talking about social media. What are some best practices there and helping you audit your presence on social media and lastly user experience. I’ve been talking a lot about making sure that it’s a good experience for your potential customers and customers to do business with you and we want to make sure that your audience, your ideal client, and you’re messaging, to that audience and your product or service are all in alignment because that’s how you’re going to get the best results for digital marketing.
Bob: That sounds fantastic Donna. How do we sign up for this? I mean like what are we going to do? How do we get on this list to get all these tips?
Donna: So you just want to go to our website and go to DelosInc.com/tuneup2021and you can sign up there and you’ll get our information and your checklist of things that you should be working on to make sure that you are going to have a great and fantastic 2021.
Bob: That sounds great. And by the way, this isn’t going to cost you a dime. Is that right?
Donna: No, this is not a paid program, you know trying to tune up our own web presence too so we thought we would share with our audience some of these things that it’s just a good time to do some little bit of housekeeping on your contact list and things like that and so we want to share with you what these tips are that set up a good foundation.
Bob: That sounds great, and it’s not going to cost anything for people to do and it’s good tips that we want to put in place for everybody to have a successful 2021.
Donna: Yes, so I mean it is, you know, still a crazy time that we’re in. It’s an unprecedented time, but there are unprecedented opportunities out there and you want to make sure that your business is prepared to take advantage of the opportunities that are there.
Bob: That’s it for today’s episode. You can find a link and a transcript of today’s podcast, and a transcript of today’s podcast, at DelosInc.com/162. You can also find a link to the signup form, which is DelosInc.com/tuneup2021. And don’t forget to subscribe, so you don’t miss out on our actionable digital marketing tips to grow your organization.