As a small business or non-profit, you may have heard that you need to be on social media to grow your organization. But the thought of which channels to be on, how to engage with people, and how to create content that gets results can seem overwhelming.
Social media is called “social” for a reason, but your business or non-profit needs to be strategic to get the results you are looking for. In this day and age, people want to be able to find and communicate with you on social media, and you should focus your social media efforts to drive awareness, provide customer service, and encourage people to take action.
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