It’s the Tech News Tuesday #TNT roundup. Here’s a summary of useful news we found for you during January.
Plan Your 2016 Editorial Calendar
You do have things to say to your customers! Make it easy on yourself and use an editorial calendar to plan your customer communications. Here are 12 ideas to get you started.
Need help with this? It’s not too late to have us put together a marketing plan for 2016 for you. We can even implement it for you if you don’t have time!
Baby Boomers: The Ignored Generation
While It’s true that millennials grew up with technology, they have nowhere near the buying power of Baby Boomers. In fact, baby boomers spend the most across all product categories but are targeted by just 5-10% of marketing.
Check out these 25 stats about marketing to baby boomers.
Don’t think that baby boomers are not tech savvy. 82% of baby boomers belong to at least one social networking site! Consider your audience as you create your digital marketing plans.
5 Ways to Improve Facebook Organic Reach
The average Facebook page has an organic reach of 6%. This means that only 6% of the people who like your business will see your posts in their news feed. Increasingly, businesses must pay to boost posts to reach followers. There are things you can do to get better organic reach however.
Read more for five ways to improve your Facebook page’s reach.
Facebook can be a strategic part of your overall content strategy, especially for consumer businesses. To be successful on Facebook, remember to tell your story online, to have conversations with your fans, and that pictures and videos are the most successful formats in social media right now.
Customer Advertising Preferences For 2016
Email is the communication channel preferred by 72% of adults. That’s higher than any other channel including social media. Email marketing also has the highest ROI for your investment. For every $1 spent, email marketing generates $38, again higher than any other channel.
Read more to learn what customers are looking for.
Customers prefer to consume advertising on their timetable, not yours. It’s not surprising that email does so well since your message stays in the inbox until your customer is ready to take action on it. If you aren’t seeing the results you want, we can bring you a proven, powerful and cost-effective way to grow your business. Call us today!