Here are the #TNT tips you may have missed during October 2018. Subscribe so you don’t miss any tips!
FOOD BRINGS US TOGETHER
Effective social media is about more than promoting your brand. It’s about making connections.
While you work to engage your customers and prospects on social media, remember it’s social. Food holidays and food-related hashtags are a fun way to connect and you don’t have to be in the food business to celebrate.
Don’t get so caught up in pushing your brand on social media that you forget to also make it fun and social. Using national food holidays is one way to connect on a more personal level.
INDEXING VS RANKING
Google announced this year they would be implementing mobile-first indexing for websites. Does this affect your search ranking?
You may be wondering what the difference is between indexing and ranking. Indexing is the content from your website that Google includes in search results. Ranking is where in the search results your content appears (page 1 or page 8 for example). With mobile-first indexing, Google includes the mobile version of your site in its index. If you use responsive design this will be the same content as your desktop site, but if you have a separate mobile website that doesn’t include all your content, you may find your ranking decrease as Google has less content to work with.
More websites are visited on mobile devices than desktops today. A full-featured, fast, mobile-friendly website is a must. Visit your site on a phone, and if the experience doesn’t meet this criteria, contact us. We can make the web work for you!
SHOP SMALL STUDIO
Small Business Saturday is the perfect opportunity to promote small businesses like yours!
The Shop Small Studio lets you download materials to help you promote your business for Small Business Saturday. You can even create customized materials with your business info!
One good way to increase your organization’s visibility is to take advantage of nationally promoted trends and events like Small Business Saturday.
COMMON SEO MISTAKES
Search Engine Optimization (SEO) is an important part of your digital marketing strategy. Don’t make these common mistakes which can undermine the work you’ve put into your other marketing efforts.
Mistakes like having a slow load time, not using alt tags on images, and running an insecure site are easily preventable SEO mistakes. Learn other ways to improve your strategy and rank better.
Not sure how your website and digital marketing efforts measure up? Let us conduct an audit for you that provides actionable recommendations and priorities to improve your presence and results.
FIND THE BEST TIME
You’ve created your social schedule, picked out relatable content, now it’s time to decide when to post.
Narrowing down an ideal time to post on social media poses a challenge because your audience is unique to you. Try out a couple times you think your audience is on social media like mornings and evenings during commute time. Then set up a posting schedule and evaluate your results after a few weeks.
Making the most out of your social media posts means personalizing for your prospects. Who is your audience and how can you reach them best?